Where Passion Meets Pavement

The Advocare 500 was not only powered by V-8 Engines, it was also powered by passion. A passion that each and every driver feels in the heat of the moment. Those moments are the epitome of what made this race what it was — a full-throttle sensory overload of speed, sound and emotion. All of which played an important part to an intense drama that unfolded over the course of 500 laps on a one mile stretch of pavement.

Client: Phoenix International Raceway

Chief Creative Officer: Bob Case

Senior Copywriter: Daniel Goldberg

Art Direction: Timothy Brennan

Production Artist: Timothy Brennan