Where Passion Meets Pavement
The Advocare 500 was not only powered by V-8 Engines, it was also powered by passion. A passion that each and every driver feels in the heat of the moment. Those moments are the epitome of what made this race what it was — a full-throttle sensory overload of speed, sound and emotion. All of which played an important part to an intense drama that unfolded over the course of 500 laps on a one mile stretch of pavement.
Client: Phoenix International Raceway
Chief Creative Officer: Bob Case
Senior Copywriter: Daniel Goldberg
Art Direction: Timothy Brennan
Production Artist: Timothy Brennan