This is what you live for

You might work for a paycheck, but you live for NASCAR. So when Phoenix International Raceway hosts the first real race/party of the season, you can’t punch out fast enough. This campaign explores the-almost-too-fun connection and juxtaposition between your daily grind and your favorite NASCAR escape: The Spring Race at PIR.

Client: Phoenix International Raceway

Chief Creative Officer: Bob Case

Senior Copywriter: Daniel Goldberg

Art Director: Timothy Brennan

Production Artist: Amber Allen/Andy Mrozinski/Timothy Brennan