The goal here is to educate new consumers who might not be aware of the product line or are not sure how to use it. And, at the same time, validate the brand value to current users. We do this by aksing the question: What can Xyron do for me? The answer was creating an artist series that uses real artists and their crafts. By doing this we were able to capture a wide range of executions, while pairing them with the product line to communicate how versatile Xyron is for each individual user. 

Client: Xyron

Creative Director: Debi Mees

Copywriter: Charlene McMurtrie/TImothy Brennan

Art Direction: Timothy Brennan

Production Artist: Amber Allen/Efrain Quijada/Timothy Brennan

Photographer: Ben Garcia